Privacy Policy
Last Updated: October 27, 2025
Effective Date: October 27, 2025
Introduction
Hummingbird Pediatrics ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hummingbirdpediatricsnj.com and use our online services.
This Privacy Policy applies to information collected through our website and does not apply to information collected offline. For information about how we handle your child's medical information, please see ourNotice of Privacy Practices.
Information We Collect
Information You Provide to Us
We collect information you voluntarily provide when you:
- Submit an appointment request form
- Contact us through our contact form
- Subscribe to our newsletter or health updates
- Submit information through landing page forms
This may include: name, email address, phone number, child's date of birth, insurance information, and the reason for your visit or inquiry.
Information Automatically Collected
When you visit our website, we automatically collect certain information about your device, including:
- IP address
- Browser type and version
- Operating system
- Pages you visit and time spent on pages
- Referring website addresses
- Device identifiers
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. These include:
- Essential Cookies: Required for the website to function properly (e.g., remembering your cookie preferences)
- Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
- Functional Cookies: Enable enhanced functionality like maps (Google Maps API)
You can control cookies through our cookie consent banner and your browser settings. However, disabling certain cookies may limit your ability to use some features of our website.
How We Use Your Information
We use the information we collect to:
- Process and respond to your appointment requests and inquiries
- Send you appointment confirmations and reminders
- Provide you with health information and educational resources
- Improve our website and services
- Analyze website usage and trends
- Comply with legal obligations
- Prevent fraud and enhance security
- Send you marketing communications (with your consent)
How We Share Your Information
We do not sell your personal information. We may share your information with:
Service Providers (Business Associates)
We work with trusted third-party service providers who assist us in operating our website and delivering our services. All service providers are bound by HIPAA Business Associate Agreements where applicable:
- Phreesia: Electronic patient intake and payment processing
- InteliChart: Patient portal services
- Resend: Email notification delivery
- Neon: Secure database hosting
- Replit: Website hosting and deployment
- Google: Analytics, maps, and advertising services
Legal Requirements
We may disclose your information if required by law, court order, or governmental authority, or to protect our rights, privacy, safety, or property.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.
Your Rights Under New Jersey Law
The New Jersey Data Privacy Act (NJDPA), effective January 16, 2025, provides New Jersey residents with specific rights regarding their personal information. You have the right to:
- Access: Request confirmation of what personal data we process and obtain a copy
- Correction: Request correction of inaccurate personal information
- Deletion: Request deletion of your personal information
- Opt-Out: Opt out of targeted advertising, profiling for decisions with legal effects, and sale of personal data
- Portability: Receive your personal data in a portable format
Important Note: Protected Health Information (PHI) covered by HIPAA is excluded from the NJDPA. Your rights regarding medical records are governed by HIPAA and our Notice of Privacy Practices.
To exercise your rights, please contact us at (609) 808-3123 or info@hummingbirdpediatricsnj.com. We will respond to your request within 45 days.
Data Security
We implement appropriate technical and organizational security measures to protect your information:
- Encryption: All data transmission uses TLS 1.2 or higher encryption (HTTPS)
- Secure Storage: Data is stored in encrypted databases with access controls
- Access Controls: Only authorized personnel have access to personal information
- Regular Security Audits: We regularly review and update our security practices
- Breach Notification: We will notify you within 60 days if we discover a data breach affecting your information
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Children's Privacy
Our website is intended for use by parents and legal guardians on behalf of their children. We do not knowingly collect personal information directly from children under 13 without parental consent. If you believe we have inadvertently collected information from a child, please contact us immediately.
Third-Party Websites
Our website may contain links to third-party websites, including our patient portal (InteliChart) and payment portal (Phreesia). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Medical records are retained in accordance with federal and state laws.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Hummingbird Pediatrics
2280 NJ-33 Suite 201
Robbinsville, NJ 08691
Phone: (609) 808-3123
Email: info@hummingbirdpediatricsnj.com
By using our website, you consent to this Privacy Policy and our collection, use, and disclosure of your information as described herein.